Vik has over 30 years of extensive and diverse commercial and creative experience in the retail industry, in senior visual merchandising, retail strategy, sustainability, business development & partnerships, and business transformation.
With a passion, and many years of selling, trading, swapping, sourcing, styling and treasure hunting in the secondhand, luxury and circular marketplace, STYLEcult: was the evolutionary next step in a business venture.
Vik’s experience, industry insight and passion for a new sustainable luxury led to the STYLEcult: brand evolution and intentions… to create a dedicated following, devoted to responsible STYLE and empowering self expression.
@vik_niewalda is the creative founder of @the_stylecult and @la_poolside
What is a cult: STYLE?
STYLE has to do with the ways of which you’re able to orient your critical intelligence, your spirituality and your character – creating your STYLE and Substance. Your personal expression and attitude.
“You can’t have STYLE without substance – they go hand in hand.”