The STYLEcult: Founding Creative Director


Vik Niewalda… 

Vik has over 30 years of extensive and diverse commercial and creative experience in the retail industry, in senior visual merchandising, retail strategy, sustainability, business development & partnerships, and business transformation. 

With a passion, and many years of selling, trading, swapping, sourcing, styling and  treasure hunting in the secondhand, luxury and circular marketplace, STYLEcult: was the evolutionary next step in a business venture.

Vik’s experience, industry insight and passion for a new sustainable luxury led to the STYLEcult: brand evolution and intentions… to create a dedicated following, devoted to responsible STYLE and empowering self expression.

@vik_niewalda is the creative founder of @the_stylecult and @la_poolside

2 Black and White images of Vic plus two shiny bags on a street

What is a cult: STYLE? 

STYLE has to do with the ways of which you’re able to orient your critical intelligence, your spirituality and your character –  creating your STYLE and Substance. Your personal expression and attitude.

“You can’t have STYLE without substance – they go hand in hand.”